IGK BLONDE POP Purple Toning Shampoo 33.8oz

Keep brassiness in check

This purple toning shampoo lathers into a rich, soft foam on wet hair, then rinses clean. When your blonde starts leaning yellow, it helps pull the shade cooler without dulling the shine.

Feel the softer finish

The moisture-rich formula coats each strand without a heavy feel, so hair stays smoother through dry brushing, hot tools, and city air. Less roughness. More slip.

Use it like your wash

Work it through wet hair, let it lather well, then rinse thoroughly. For a steadier tone, pair it with IGK's Blonde Pop Purple Toning Conditioner.

Made for blonde upkeep

It's for blonde hair that wants to stay bright, balanced, and easy to wear between salon visits. Simple enough to fit into the routine you already have.

Not a skin care soap

This isn't turmeric kojic soap or a hyperpigmentation treatment, and it won't promise a collagen production boost. It's a toning shampoo, made to keep brassiness in check.